Customer Success Story: BrightRoll

BrightRoll erweiterte seine technologische Infrastruktur durch die Platzierung seines Video-Ad-Exchanges in den Rechenzentren von Equinix und durch die direkte Verbindung mit Exchange-Teilnehmern unter Umgehung des öffentlichen Internets. Dadurch konnten die Latenzen signifikant reduziert und mehr erfolgreiche Transaktionen über den Exchange erreicht werden, was für alle Beteiligten das Umsatzpotenzial steigerte.

Weitere Ressourcen

Video

Customer Success Story: BrightRoll

As the largest independent video advertising platform, BrightRoll wanted to create an RTB solution for didgital video ads that minimizes data latency between bidders and the exchange. By colocating its platform in Equinix data centers, the company was able to take advantage of the facilities’ direct connections to many high-speed networks and advertising industry partners in Equinix's Ad-IX ecosystem—eliminating concerns about unpredictable network routes and performance.

Zugehörige Seiten

Advertising

According to an eMarketer survey on programmatic advertising, in the U.S. alone, desktop display, mobile and video ad sales in real-time bidding (RTB) are projected to rise from $4.3 billion in 2014 to $18.2 billion by 2018. To increase your share of this fast-growing advertising market, it's critical to increase your programmatic RTB speed. Shaving vital milliseconds off the ad-bidding process can create more opportunities for your business, since there's more time to analyze, bid, serve and win.

Equinix-Blog

Laden

Laden...

Twitter

Teilen Sie diesen Inhalt

Facebook LinkedIn Google+ Twitter Dies hinzufügen

Kontakt:

Kontakt

Reach us by phone
Sales: +41.43.508.4790
Support: +41.43.508.1038

+41.43.508.4790
Kontakt